If there was ever a company whose name truly reflects what it is and what it's all about, then maybe - just maybe - it's this company: celebrations company, Sincere. While its founder, Matt Douglas, openly talks about creating a 'family', and wanting to give his staff the 'best job people they will ever have' (which, frankly, I've heard lots of mediocre companies proselytize), this company might just be the one that is the exception to the rule - by actually delivering on it.
Sincere, the parent company behind Punchbowl®, Timehop®, and Memento®, today announced an $8,000,000 senior debt investment from SG Credit Partners through its SG Software + Technology division. The Company leveraged this latest investment - its second from SG Credit Partners - to springboard into the wedding market and launch Lovebird.
Boston has this legacy reputation that you can't build consumer companies in the area, yet there are so many great companies that have scaled like Wayfair, DraftKings, iRobot, SimpliSafe, and so, so many more. Sincere is another example of a great consumer company at scale. It is highly likely that you've used one of their products like Punchbowl to plan a party, Timehop to relive past memories, or Memento, where you can collect and preserve memories together for a group video or photo album. Sincere's latest brand is Lovebird, a new platform for the wedding industry which is taking on The Knot and other outdated incumbents and as highlighted in this interview with Matt, there will be more coming from Sincere.
