We Are Sincere
A family of brands with heart.

We are a
Family of Brands

Online invitations and digital cards
Punchbowl logo
Celebrate the people
you love the most
Punchbowl is the gold standard in online invitations and digital greeting cards. Plan an unforgettable celebration or send thoughtful well-wishes.
Visit Punchbowl
Timehop logo
Relive your best
moments, every day
Timehop created the digital nostalgia category and continues to reinvent reminiscing for the digital era. See your photos, videos & posts from this exact day in history.
Visit Timehop
Memento logo
Collect and preserve
memories, together
Memento makes it easy to request and combine video messages to create a Group Video for someone special, or build a Shared Album of photos with a group.
Visit Memento



We are a
Tech Company

At Sincere, we build technology that brings you closer and helps show you care to the people who matter the most. With 30+ years of combined innovation, our brands represent the leading platform for family milestones, celebrations, and memories.
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company platforms
company tech

We are a

From customer service to web & mobile development, there is heart in everything we do. We invest in our employees more than the average company, and hire people who are passionate about what they do. The tenure on our team is unprecedented in the world of tech.
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We are a

We believe that everyone deserves the opportunity to celebrate, recognize milestones, and honor memories; and that is only possible when people have what they need to thrive. With our Foundation, we support organizations that address basic needs.
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Our History

Incorporation of company
April 11, 2006
Company Incorporation
MyPunchbowl logo
January 16, 2007
Launch of
Intel Capital logo
October 2, 2007
Intel Capital leads Seed round
Webby awards
May 28, 2008 honored at Webby Awards
Contour Venture Partners leads Series A Financing
September 16, 2008
Contour Venture Partners leads Series A Financing
Imin logo
November 17, 2009
Acquisition of I'm in!
Oriental Trading Company logo
April 27, 2010
Oriental Trading Company licenses technology from Punchbowl
Socializr logo
November 12, 2010
Acquisition of
Punchbowl logo
September 14, 2010
MyPunchbowl becomes Punchbowl®
4SquareAnd7YearsAgo logo
February 19, 2011
Premiere of 4SquareAnd7YearsAgo at Foursquare's Hackathon
Greeting Cards
September 12, 2011
Launch of Digital Greeting Cards on Punchbowl
Timehop logo
January 6, 2012
4SquareAnd7YearsAgo, PastPosts & And7YearsAgram become Timehop®
Timehop app
October 19, 2012
Release of Timehop iOS app
Disney Invites
February 5, 2014
Launch of Disney Invitation Collection on Punchbowl
Characters Kids Love
June 9, 2015
'Characters Kids Love' Invitation Collection on Punchbowl
Punchbowl iOS app
November 15, 2016
New Punchbowl iOS app
VidHug video
November 30, 2016
First VidHug concept video
Timehop app
May 17, 2017
Timehop Wins 2 Webby Awards, including People's Choice
Party City logo
July 17, 2017
Party City (PRTY) leads Series B Financing
VidHug logo
June 26, 2018
Launch of VidHug
Memento logo
June 10, 2021
Acquisition of VidHug; Launch of Memento®
Memento iOS app
November 25, 2022
Release of Memento iOS app
Shared Albums
October 27, 2022
Launch of Shared Albums on Memento
Timehop acquisition
June 13, 2023
Acquisition of Timehop
Sincere Foundation
January 9, 2024
Sincere Foundation completes first grant cycle


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Business WireBusiness Wire

Sincere Foundation Completes First Grant Cycle; Awards $250K to Twenty Massachusetts Nonprofits

Sincere Foundation today announced that it has completed its first full grant cycle and distributed $250,000 across twenty nonprofit organizations that address basic needs in Massachusetts. The grants support programs that align with Sincere Foundation’s three key funding priorities: food security, housing stability, and safe spaces.

License GlobalMinion themed digital invitations

Punchbowl Launches Harry Potter, DC and Friends Online Invitations

Punchbowl, creator of online invitations, has announced the launch of a new invitation collection created in partnership with Warner Bros. Discovery Global Consumer Products. The branded invitations feature iconic characters, including Harry Potter, Friends and DC Super Heroes, Batman, Wonder Woman, Blue Beetle, Superman, and The Flash. In the coming weeks, Punchbowl will also debut Christmas invitations inspired by the beloved holiday films, “Elf,” “A Christmas Story,” “The Polar Express” and “Frosty the Snowman.”

In the KnowIn the Know

MrBeast's Extravagantly Charitable Videos Have Been Called 'Stunt Philanthropy.' Is That a Bad Thing?

MrBeast, the most popular YouTuber in the world with 20 million subscribers, shared a video on Nov. 4 in which he says he built 100 wells across the continent of Africa. It has drawn a mix of responses. Some say that his video is a great example of generosity in the YouTube age and that he uses his platform to benefit those in need. Others see it as a ploy to get views — and ad revenue — and say that its “exploitative” nature negates his charitable acts.

Sincere Leadership

Matt Douglas Pic
Matt Douglas
Founder & CEO
Matt's heart is at home with his Brady-Bunch family of six. He is a seasoned leader in software and mobile technology, and has led the Company since Day 1. Matt has a degree in music from the University of Rochester and an M.B.A. from UNC Chapel Hill. Learn more at
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Blake Carlson
CTO (Chief Technology Officer)
Blake hails from America's heartland, specifically West Des Moines, Iowa. In his role as CTO, he harnesses his passion for product development to architect innovative technology on the Company's web and mobile applications. Blake has a B.S. and M.S. in Electrical and Computer Engineering from the University of Iowa.
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Stephanie Fader
COO (Chief Operating Officer)
Stephanie gets her heart pumping every morning at boot camp so she's fired up and ready to lead the day-to-day operating activities for the Company. Stephanie graduated with honors from The George Washington University and has an M.S. from Simmons College.
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Ariel Faulkner-O'Brien
CMO (Chief Marketing Officer)
Ariel's office is always open to anyone who needs to have a heart-to-heart. She leads the team responsible for marketing, creative, and content at Sincere. Ariel is a graduate of Choate Rosemary Hall and has an M.A. in English Literature from the University of St. Andrews.
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Zamir Khan
VP, Video
Zamir champions technology with heart. As the founder of VidHug and now VP, Video for Sincere, he leads video innovation across our family of brands. Zamir is based in Ontario, and has a BASc in Computer Engineering from the University of Waterloo and an MESc in Biomedical Engineering from Western University.
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Adam Rubin
VP, Engineering
Adam leads the Engineering, DevOps, and QA teams at Sincere — the beating heart of the Company. When he's not building our team and process, you'll find him at home, herding three tweens/teens and a golden retriever. Adam has a B.S. in Information Management & Technology from Syracuse University.